Results 21 to 30 of about 7,062 (246)
Impact of Baijiu brand anthropomorphism on consumer purchase intentions [PDF]
Zhongguo niangzaoTaking Baijiu enterprises as the research objects, a relational model was constructed with brand anthropomorphism as the independent variable, psychological distance as the mediating variable, and purchase intention as the dependent variable based on ...
TONG Jun, DAI Mingxiang, WANG Kai
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Interacting Like Humans? Understanding the Effect of Anthropomorphism on Consumer’s Willingness to Pay in Online Auctions [PDF]
, 2017 Most research examining individuals’ bidding behavior in online auctions has used the lens of a rational decision making process. However, bidding behavior is also influenced by non-rational factors. Anthropomorphism, attributing human characteristics to
Dennis, Alan, Yuan, Lingyao
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TIJAB (The International Journal of Applied Business), 2020 Anthropomorphism is the belief that brands can possess human characteristics, which raises a tendency to assign human traits to inanimate objects. It is on this premise that Brand Personality takes its roots.
Oladipupo Folorunsho Ajeyalemi +1 more
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Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
, 2017 Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
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Frontiers in Psychology, 2020 In this article, we explore how incomplete spokes-character faces (versus complete spokes-character faces in application icon designs) make a positive impression on users, and we outline the boundary conditions.
Zhang Ning +4 more
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Trajectories in the Development of Islamic Theological Thought: the Synthesis of Kalam [PDF]
, 2007 The field of Islamic theology (kalam) is not merely a receptacle for the presentation of the creedal statements and doctrinal catechisms of Islam; it derives its raison d’être not only from the articulation and elucidation of the doctrines of faith, but ...
Shah, Mustafa
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The interplay between SME owner-managers and the brand-as-a-person [PDF]
, 2019 Purpose – The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-tomedium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to ...
Cambra Fierro, Jesús +4 more
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Uncorking the potential of wine language for young wine tourists [PDF]
, 2019 Effective communication with consumers underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption. Indeed, tasting notes may enhance consumers’ experiences of wine. Yet wine language is full of fuzzy concepts.
A Bartram +18 more
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Frontiers in Psychology, 2021 Green consumption is an important component of environmental protection behavior. The behaviors of individual consumers are having unprecedented impacts on the sustainable development of a green society.
Yue Lu +3 more
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Robot Mindreading and the Problem of Trust [PDF]
, 2020 This paper raises three questions regarding the attribution of beliefs, desires, and intentions to robots. The first one is whether humans in fact engage in robot mindreading. If they do, this raises a second question: does robot mindreading foster trust
Páez, Andrés
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