Cool, caring and communicating - the human touch: how car brands used social media anthropomorphism in pandemic times [PDF]
Rajagiri Management JournalPurposeThis study aims to examine the influence of Brand Anthropomorphism on Conversational Value and Attitude Towards Communication (relevance) of Gen Y and Gen Z consumers in the context of the COVID-19 pandemic.
Rohit Tiwari +2 more
doaj +1 more source
Neural correlates of product attachment to cosmetics
Scientific Reports, 2021 The neurobiological basis of brand and product attachment has received much attention in consumer neuroscience research, although it remains unclear. In this study, we conducted functional MRI experiments involving female users of famous luxury brand ...
Yoshiaki Kikuchi +4 more
doaj +1 more source
IEEE Access, 2023 Recently there has been a tremendous growth in the popularity of artificial intelligence (AI) based conversational agents (CA). Their support for anthropomorphism and human-likeness makes them popular.
Nattida Soonpipatskul +3 more
doaj +1 more source
Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism
Frontiers in CommunicationAnthropomorphism strategies have been widely applied in brand marketing activities such as advertising, service communication, and word-of-mouth, and have become an important marketing strategy for many brands.
Jie Han, Lexin Yun, Yaming Wang
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Gaming with Mr. Slot or gaming the slot machine? Power, anthropomorphism, and risk perception [PDF]
, 2011 We propose that risk perceptions are systematically influenced by anthropomorphism. Anthropomorphism effects, however, are moderated by the individual's feelings of social power. People with low power perceive higher risk in playing a slot machine (study
Kim, S, McGill, AL
core +1 more source
Getting to know Pepper : Effects of people’s awareness of a robot’s capabilities on their trust in the robot [PDF]
, 2018 © 2018 Association for Computing MachineryThis work investigates how human awareness about a social robot’s capabilities is related to trusting this robot to handle different tasks.
Cauchard Jessica Rebecca +8 more
core +2 more sources
The Influence of Social Exclusion and Anthropomorphized Brand Roles on Consumers’ Purchase Intention [PDF]
E3S Web of ConferencesAnthropomorphism is a prevalent practice in Chinese marketing practices. For instance, companies may speak to customers in a sweet, human-like tone or utilize anthropomorphized imagery to grab their interest.
Mao Han, Li Feifei, Zhang Siyuan
doaj +1 more source
Towards Critical Occidentalism Studies: Re-inventing the 'West' and 'Japan' in Mangaesque Popular Cultures [PDF]
, 2009 This paper investigates the reproduction of the imagined geography of the ‘West’ in contemporary Japan by employing a relational, intersectional and positional approach in order to examine Occidentalism and its hegemonic identification and othering ...
Barzan, L +14 more
core +1 more source
Building brands and fan relationships through social media : the case of the Grand Slam tennis events : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Sport and Exercise at Massey University, Palmerston North, New Zealand [PDF]
, 2016 Social media have become pervasive parts of society and modern consumer culture. However, sports scholars have noted a distinct lack of knowledge and understanding related to their use among sports properties.
Thompson, Ashleigh-Jane
core
Counselor Education and Supervision, EarlyView.ABSTRACT This collaborative autoethnography (CAE) examined how experiential andragogy, intentionally integrated into a doctoral internship course, shaped the development of novice supervisors. Grounded in experiential learning theory, we reflect on our experiences of supervision‐of‐supervision and highlight the value of experiential approaches in ...
Sarah J. Litt +3 more
wiley +1 more source