SocietiesThis study examines how digital technologies are reshaping customer–brand relationships and contributing to social change in the hospitality sector by humanizing brands in the digital age.
Hazem Ahmed Khairy, Wagih M. E. Salama
doaj +1 more source
Anthropomorphic Stimuli In Brand Design: The Effect Of Human Face Schema [PDF]
, 2016 Numerous studies claim that creative designers and advertisers often use anthropomorphism as a marketing tool for evoking emotion, facilitating interaction and influencing consumer’s buying decision.
Abd Rahim, Russlan +3 more
core
The Elements of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers [PDF]
, 2022 Manuscript type: Research Article Research Aims: This study aimed to describe the elements of brand anthropomorphism and self-brand congruity based on the review of Guido and Peluso\u27s conceptualization.
Haryanto, Handrix C, Mayasari, Iin
core +2 more sources
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Despite increasing interest in leveraging AI to improve CSR communication, there is limited understanding of consumers' reactions to chatbots in CSR communication. Building upon the HAII‐TIME model, this study proposes a theoretical model from the users' psychological perspective to explain facilitative pathways through which anthropomorphic ...
Yangzhi (Nicole) Jiang +2 more
wiley +1 more source
Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry [PDF]
The Retail and Marketing ReviewThe integration of artificial intelligence (AI) into mobile banking operations has become increasingly prevalent, with many banks leveraging AI to enhance their service offerings and operational efficiency.
David Masilo +3 more
doaj +1 more source
Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al] [PDF]
, 2016 This paper assesses the anthropomorphic forms depicted in four established Malaysian brands. They are Julie’s, Habib, Karangkraf and Happy Prepaid. In order to measure its effectiveness in brand design, a Visual Content Analysis approach is employed ...
Abd Rahim, Russlan +4 more
core
Mimicry, biosemiotics, and the animal-human binary in Thomas Belt’s The Naturalist in Nicaragua [PDF]
, 2016 No description ...
Abberley, Will
core +1 more source
Antropomorfisme Merek dalam Kajian Filsafat Ilmu [PDF]
, 2023 Background – Anthropomorphism refers to the customer's tendency to think of a human characteristic that is in a product or brand and has become a brand positioning strategy that has received attention in marketing research in recent years ...
harsono, mugi, pramesti, diesyana ajeng
core +2 more sources
The Alignment Risks of AI Overconfidence about Consciousness
Journal of Applied Philosophy, EarlyView.ABSTRACT Many contemporary AI systems (as of May 2025) have expressed extreme confidence in current and near‐future AI lacking consciousness and moral patiency. This article argues that artificially reinforcing such confidence, even if pragmatically useful, poses a novel alignment risk: as coherence‐seeking AIs become more epistemically principled ...
Sharon Berry
wiley +1 more source
Social media and popularising space: Philae Lander (@Philae2014) and the journey to comet 67P/Churyumov-Gerasimenko [PDF]
, 2017 The popularisation of space activities is concerned with the public support of, interest in, and understanding of, the benefits to citizens of space science and space exploration.
Ryan, L.
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