Results 61 to 70 of about 7,062 (246)

Should Dermatologists Recommend Direct‐to‐Consumer App‐Based Remote Diagnostics? An Ethical Analysis

JEADV Clinical Practice, EarlyView.
ABSTRACT Background Dermatology patients still face barriers in accessing timely specialist care. As direct‐to‐consumer (DTC) apps for remote dermatological diagnostics proliferate, guidance is lacking. While promising efficiency and efficacy, their clinical—and ethical—legitimacy is not yet well established.
Sonja Mathes, Sebastian Seurig, Theresa Willem, Marta Dechant, Stephan Traidl, Mina Kang, Pedro Marques Pinto, Annette Binder, Tilo Biedermann, Ulf Darsow   +9 more
wiley   +1 more source

Consumer brand relationships [PDF]

, 2016
We have investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships.This relationship is like the same relationship between two people in the society.Meta-analytic literature review has
Abd Ghani, Noor Hasmini, Tuhin, Mohammad Kashedul Wahab   +1 more
core  

AI Epistemic Disengagement and Consumer Dependence: An Augmentation‐Substitution Framework

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence has become consumers' primary decision‐making resource, raising two questions: how do consumers justify accepting AI as a trusted source of reasoning, and when does this acceptance maintain rather than forfeit their capacity to think independently?
Vasilis Theoharakis, Nikolaos Mylonopoulos   +1 more
wiley   +1 more source

Do Human-Like Cars Drive Loyalty? The Role of Anthropomorphism

Mercados y Negocios
In contemporary markets, the value of a product extends beyond its price and functional utility, encompassing design, packaging, attractiveness, and positioning in the customer’s mind.
Aditi Sharma, Samridhi Tanwar
doaj   +1 more source

Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour? [PDF]

, 2017
This study’s main objective is to explore the antecedents of consumer switching behaviour in the mobile industry’s context. At the same time, this study gives a closer focus on the roles that brand personality (BP) and perceived product quality play in ...
Nikhashemi, Seyedrajab *, Tarofder, Arun Kumar, Valaei, Naser *   +2 more
core  

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

Psychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku, Gülen Sarial‐Abi, Selma Kadic‐Maglajlic   +2 more
wiley   +1 more source

30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [PDF]

‫مدیریت بازرگانی
Objective Brands play a pivotal role in establishing connections with customers, transcending mere commercial transactions to foster sustainable and profitable relationships. These roles manifest themselves in functional, symbolic, and emotional domains,
Mohammad Rahim Esfidani, Mohsen Nazari, Shahriar Gharibzadeh, Nakisa Rezaie   +3 more
doaj   +1 more source

Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music

Psychology &Marketing, EarlyView.
ABSTRACT Despite a growing literature documenting consumer aversion to AI‐generated creative output, AI‐generated music has achieved notable success in the marketplace, with some songs achieving chart placements and attracting millions of streams.
Andrew B. Edelblum, Joshua Poe
wiley   +1 more source

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding

Fashion and Textiles
Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj   +1 more source

Drivers of change in human–wildlife relationships: Southern Africa as an example

People and Nature, EarlyView.
Abstract Human–wildlife relationships (HWRs) are changing globally in response to shifts in ecological dynamics and societal values, often resulting in contestation. With an increasing need to enable human–wildlife coexistence, it is essential to better understand the drivers of change in HWRs.
Dian Spear
wiley   +1 more source