Results 251 to 260 of about 386,927 (307)

Quantitative determination of blended proportions in tobacco formulations using near-infrared spectroscopy and transfer learning. [PDF]

Front Plant Sci
Xiao Q, Gu R, Li L, Wen J, Zhang X, Shen Y, Liu Y, Xiao L, Tang Q, Yang J, He Y, Yang J.   +11 more
europepmc   +1 more source

RETRACTED: Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users.

PLoS One
Khan MA, Minhaj SM, Vivek, Alhashem M, Nabi MK, Saifi MA, Inkesar A.   +6 more
europepmc   +1 more source

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Exploring behavioural branding, brand love and brand co-creation

Journal of Product and Brand Management, 2016
Purpose This paper aims to contribute to the understanding of the complex consumer brand relationships by holistically exploring the dynamics between brand love and co-creation, how they are impacted by behavioural branding and their combined impact to brand loyalty.
Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro   +1 more
exaly   +3 more sources

Toward a theory of brand co-creation with implications for brand governance

Journal of Brand Management, 2010
In 2004, Prahalad and Ramaswamy analyzed co-creation as a relatively new and critical development within the field of innovation. They provided examples of four building blocks by which co-creation occurs: dialogue, access, transparency and risk. In this article, we relate these elements to the phenomenon of branding, extending the building block ...
Mary Jo Hatch, Majken Schultz
exaly   +3 more sources

The Organic View of the Brand: A Brand Value Co-creation Model

Journal of Brand Management, 2013
Brand management has evolved from its original focus on product differentiation (for example, Aaker, 1996) to new perspectives that include service brands (for example, Berry, 2000) and corporate brands (for example, Balmer, 1995). This represents the emergence of a new approach that understands brands as social processes that involve multiple ...
Oriol Iglesias, Nicholas Ind, Manuel Alfaro   +2 more
openaire   +1 more source

Co-creation of brand meaning

Strategic Direction, 2020
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
openaire   +1 more source

Co-creation in B2B Branding

2022
While co-creation and brand management are salient in B2B contexts, studies in this area are often loosely connected with fragmented themes. Previous literature has not yet provided an overarching model to explain the phenomenon. Hence, to provide an encompassing perspective on co-creation in B2B branding, we selected 25 articles from 12 academic ...
Qiu, Yuqian, Iglesias, Oriol, Markovic, Stefan, Sancha, Cristina   +3 more
openaire   +1 more source

Driving consumer–brand engagement and co-creation by brand interactivity

Marketing Intelligence & Planning, 2020
PurposeThis paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand.Design/methodology/approachThe theoretical framework is tested for a durable technology product, a smartphone.
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Mauro Jose De Oliveira   +3 more
openaire   +1 more source

Co-Branding and Co-Creation in Wellness Tourism: The Role of Cosmeceuticals

Journal of Hospitality Marketing & Management, 2011
With examples from the Nordic countries, it is demonstrated that alliances in the value chain can lead to innovation and development in cosmeceutical (cosmetics and pharmaceuticals) enterprises, and that the collaboration can also assist the wellness industry in its attempts to achieve inimitability and competitiveness.
Hjalager, Anne-Mette, Konu, Henna
openaire   +2 more sources