Results 281 to 290 of about 386,927 (307)

CO-CREATION OF INTANGIBLE BRAND ASSETS

2022
openaire   +1 more source

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

CASE STUDIES ON BRAND CO-CREATION

2022
openaire   +1 more source

How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale

Journal of Business Research, 2018
Michael A Merz, Lia Zarantonello, Silvia Grappi   +2 more
exaly  

THE ONTOLOGY AND EPISTEMOLOGY OF BRAND CO-CREATION

2022
openaire   +1 more source

Brand value co-creation in a digitalized world: An integrative framework and research implications

International Journal of Research in Marketing, 2016
Venkat Ramaswamy, Kerimcan Ozcan
exaly  

Establishing the boundaries of brand co-creation

2022
openaire   +1 more source

The Psychological Mechanism of Brand Co-creation Engagement

Journal of Interactive Marketing, 2016
Sara H Hsieh
exaly  

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Journal of Business Research, 2023
Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel   +3 more
openaire   +1 more source

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly