Results 291 to 300 of about 386,927 (307)

Research Handbook on Brand Co-Creation

2022
openaire   +1 more source

Customer brand co-creation: a conceptual model

Marketing Intelligence and Planning, 2015
Cassandra France, Bill Merrilees
exaly  

Working consumers: Co-creation of brand identity, consumer identity and brand community identity

Journal of Business Research, 2017
Iain Black, Cleopatra Veloutsou
exaly  

Brand Management in a Co-Creation Perspective

2021
openaire   +1 more source

Technology brands and the role of GenZ in their co-creation

2023
Tatjana Mamula Nikolić, Sanja Popović-Pantić, Karolina Perčić   +2 more
openaire   +1 more source

Brand Co-Creation Tourism Research

2023
openaire   +1 more source

Customer brand co-creation behavior: conceptualization and empirical validation

Marketing Intelligence and Planning, 2018
Cassandra France, Debra Grace, Bill Merrilees   +2 more
exaly  

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Computers in Human Behavior, 2015
Nuan Luo, Mingli Zhang, Wenhua Liu
exaly  

Brand Strategy Co-Creation

2015
Vallaster, Christine, von Wallpach, Sylvia   +1 more
openaire   +1 more source

SNS eWOM sentiment: impacts on brand value co-creation and trust

Marketing Intelligence and Planning, 2019
Christin Seifert, Wi-Suk Kwon
exaly