Results 301 to 307 of about 386,927 (307)

An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

Journal of Business Research, 2013
Christine Vallaster, Sylvia von Wallpach   +1 more
exaly  

Facebook brand community bonding: The direct and moderating effect of value creation behaviour

Electronic Commerce Research and Applications, 2019
Silvia Sanz-Blas, Enrique Bigne, Daniela Buzova   +2 more
exaly  

Co-creation of brand identities: consumer and industry influence and motivations

Journal of Consumer Marketing, 2016
Eric Kennedy, Francisco Guzman
exaly  

CRITICAL REFLECTIONS ON THE FUTURE OF BRAND CO-CREATION

2022
openaire   +1 more source

Influence of sense of virtual brand community on value co-creation

International Journal of Networking and Virtual Organisations
Bingzhou Li, Wei Yu
openaire   +1 more source

Consumer and brand value formation, value creation and co-creation in social media brand communities

Journal of Product and Brand Management
Jennifer Rowley
exaly  

Co-creation of corporate brand identity in B2B

2019
Kristal, Samuel, Baumgarth, Carsten, Henseler, Jörg   +2 more
openaire   +1 more source