Results 321 to 330 of about 395,957 (343)

Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective

Marketing Intelligence and Planning, 2023
Fortune Edem Amenuvor
exaly  

Are committed brands engaging ?

Décisions Marketing
Benoît Hubert, Arnaud Caré, Louis Fonteneau, Géraldine Michel   +3 more
openaire   +1 more source

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Journal of Strategic Marketing, 2023
Mona Afshardoost, Mohammad Sadegh Eshaghi, Jana Lay-Hwa Bowden   +2 more
exaly  

Architectural branding as brand communication: Does it contribute to employees' brand commitment?

Marketing ZFP, 2011
Ursula Raffelt, Martina Littich, Anton Meyer   +2 more
openaire   +1 more source

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

Information and Management, 2018
Gabor Nagy
exaly  

How social media brand pages contribute to functional conflict: The central role of commitment

International Journal of Information Management, 2019
Si Shi, S Chow
exaly  

Branding the Committed Enterprise

2004
openaire   +1 more source

Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality

Journal of Business Research, 2019
Gopal Das, James Agarwal, Naresh K Malhotra   +2 more
exaly  

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly