Results 331 to 340 of about 395,957 (343)

The role of brand experience and affective commitment in determining brand loyalty

Journal of Brand Management, 2011
Oriol Iglesias, Joan Manuel Batista-Foguet   +1 more
exaly  

What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment

Corporate Social Responsibility and Environmental Management, 2020
Tarek Abid
exaly  

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Oriol Iglesias, Stefan Markovic, Josep Rialp   +2 more
exaly  

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Journal of Business Research, 2015
Munyaradzi W Nyadzayo, Michael T Ewing
exaly  

BRAND-CONSUMER RELATIONSHIP: FROM ATTRACTIVENESS TO COMMITMENT

International Journal of Management Cases, 2009
SIANO, Alfonso, BASILE, GIANPAOLO
openaire   +2 more sources

Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”

Journal of Air Transport Management, 2015
Ezgi Erkmen, Murat Hançer
exaly  

Investigating emotional commitment towards a region and a hotel brand

International Journal of Hospitality Management, 2020
Henna Konu, Jamie Murphy, Raija Komppula   +2 more
exaly  

Product Involvement and Brand Commitment

Journal of Advertising Research, 1981
openaire   +1 more source

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European Journal of Marketing, 2016
Rico Piehler, Ceridwyn King, Christoph Burmann   +2 more
exaly  

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

Journal of Business Research, 2015
Karine Raies, Hans Mühlbacher, Marie-Laure Gavard-Perret   +2 more
exaly