Results 341 to 343 of about 395,957 (343)
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Brand commitment in consumer–brand relationships: An investment model approach
Journal of Brand Management, 2007Yongjun Sung, W Keith Campbell
exaly
The in-store-brand-commitment scale
International Review of Retail, Distribution and Consumer Research, 2000Borghgraef, S +3 more
openaire +1 more source
The Mediating Role of Brand Commitment in the Relationship Between Brand Trust and Brand Loyalty
openaire +1 more source