Results 201 to 210 of about 7,675 (242)

Making space for happenstance: a proposal for a different 'Theory of Change' to help understand and guide NTD policymaking practices. [PDF]

Int J Equity Health
Aellah G, Roemer-Mahler A, Zaman S.
europepmc   +1 more source

Building brand loyalty through managing brand community commitment

Management Decision, 2011
PurposeThe purpose of this paper is to: analyze the effect of trust and affect toward a brand community on the commitment of brand communities; and investigate the mechanism through which the commitment of a brand community is able to increase various loyalty behaviors (e.g.
Won-Moo Hur, Minsung Kim
exaly   +3 more sources

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

Journal of Business Research, 2015
The relationships among members of virtual brand-related communities may change depending on the length of their participation in the community. Consumers' commitment to the community is likely to influence the relationship between consumer engagement in the community and brand loyalty. Commitment can be affective, calculative, and normative. Knowledge
Karine Raies, Hans Mühlbacher, Marie-Laure Gavard-Perret   +2 more
exaly   +7 more sources

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How to alleviate social loafing in online brand communities: The roles of community support and commitment

Electronic Commerce Research and Applications, 2021
Abstract Recent research has found that social loafing (SL) can severely restrict the development of online brand communities (OBCs). To examine the effects of community support and commitment to SL in OBCs, this paper collected data from 274 members of OBCs and applied the PLS-SEM approach to estimate the conceptual model. The results indicate that (
Yudong Zhang
exaly   +2 more sources

The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty

2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007
Online community activities are becoming widespread thanks to the expansion of Internet use and the development of information technology. We highlight the importance of online brand, and investigate the relationship between an online community and the online brand.
Heehyoung Jang, Ilsang Ko, Joon Koh
exaly   +2 more sources

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Abstract To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community ...
Ying-Feng Kuo
exaly   +2 more sources

Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

Information and Management, 2018
Abstract This study seeks to clarify the antecedents and consequences of trust and commitment within the brand fan page context on Facebook, examining a sample of 210 respondents using structural equation modeling. The results highlight the positive effect of economic and hedonic benefits on trust and commitment within the brand fan page.
Gabor Nagy
exaly   +2 more sources