Results 61 to 70 of about 7,675 (242)
Generating global brand equity through corporate social responsibility to key stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres +2 more
core +2 more sources
International Journal of Marketing Studies, 2014 The use of brand credibility by companies continues to be a popular method to support the brand commitment, and to encourage the customer to own more satisfaction and positive word of mouth communication about the brand. When the customers focus on the positive aspects of a company, they usually express it by using the positive words of mouth ...
openaire +2 more sources
Advanced Engineering Materials, EarlyView.This article presents the NFDI‐MatWerk Ontology (MWO), a Basic Formal Ontology‐based framework for interoperable research data management in materials science and engineering (MSE). Covering consortium structures, research data management resources, services, and instruments, MWO enables semantic integration, Findable, Accessible, Interoperable, and ...
Hossein Beygi Nasrabadi +4 more
wiley +1 more source
PENGARUH BRAND COMMUNITY IDENTIFICATION TERHADAP ANTESEDEN BRAND LOVE DAN BRAND COMMITMENT: STUDI PADA KOMUNITAS JUVENTUS CLUB INDONESIA [PDF]
, 2017 Tujuan penelitian ini adalah untuk mengetahui pengaruh brand community identification terhadap brand identification dan brand trust, pengaruh brand identification dan brand trust terhadap brand love, pengaruh brand love terhadap brand commitment ...
I PUTU SEPTIAN ADI PRAYUDA, 041414153018
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Are Facebook brand community members truly loyal to the brand?
, 2014 This study examines members of Facebook brand communities and tests the relationships between their commitment to the community and brand loyalty. A conceptual model on the linkages between brand community commitment, community promotion behavior and ...
Karjaluoto, Heikki +2 more
core +1 more source
Modelling the role of brand community on brand features through Mediation of brand attachment [PDF]
, 2019 The purpose of this study was modelling the role of brand community on brand attributes through Mediation of brand attachment. The statistical population of the study consisted of customers of Iranian sports brands (Daei and Majid) and foreign (Adidas ...
Rastegari, Mehdi +5 more
core +1 more source
Advanced Engineering Materials, EarlyView.A unified research data management framework for heterogeneous materials data is presented. The system integrates multimodal datasets using ontologies and knowledge graphs, enabling interoperability and FAIR (findable, accessible, interoperable, reusable) data principles. By linking data across scales and workflows, it supports reproducible, Artifitial
Doaa Mohamed +6 more
wiley +1 more source
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core +1 more source
Towards Defect Phase Diagrams: From Research Data Management to Automated Workflows
Advanced Engineering Materials, EarlyView.A research data management infrastructure is presented for the systematic integration of heterogeneous experimental and simulation data required for defect phase diagrams. The approach combines openBIS with a companion application for large‐object storage, automated metadata extraction, provenance tracking and federated data access, thereby supporting ...
Khalil Rejiba +5 more
wiley +1 more source
ANTESEDEN DAN KONSEKUENSI KOMITMEN KOMUNITAS MEREK (BRAND COMMUNITY COMMITMENT): Studi Pada Komunitas United Army Yogyakarta [PDF]
, 2015 Penelitian ini bertujuan untuk mengetahui dan menganalisis anteseden dan konsekuensi dari komitmen komunitas merek (brand community commitment) dengan variabel anteseden yaitu brand community affect dan brand community trust.
Kurniasari H., Vania
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