Results 291 to 300 of about 7,210,379 (342)
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, 2021
Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry.
Aaleya Rasool, F. Shah, M. Tanveer
semanticscholar +1 more source
Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry.
Aaleya Rasool, F. Shah, M. Tanveer
semanticscholar +1 more source
Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience
Journal of Hospitality & Tourism Research, 2021The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to the restaurant brand is critical.
Hsiu-Yu Teng, Chien-Yu Chen
semanticscholar +1 more source
Brand experience and brand loyalty: is it a matter of emotions?
Asia Pacific Journal of Marketing and Logistics, 2020PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion ...
R. Mostafa, Tamara Kasamani
semanticscholar +1 more source
Journal of Quality Assurance in Hospitality & Tourism, 2021
Since prior works have overlooked the complexities of two broad constructs, i.e., brand experience and customer engagement, this study selects restaurant-specific dimensions, and examines how these detailed dimensions influence brand loyalty ...
Chao-Chin Huang, Shwu-En Chen
semanticscholar +1 more source
Since prior works have overlooked the complexities of two broad constructs, i.e., brand experience and customer engagement, this study selects restaurant-specific dimensions, and examines how these detailed dimensions influence brand loyalty ...
Chao-Chin Huang, Shwu-En Chen
semanticscholar +1 more source
, 2021
A hotel’s servicescape – its design elements and quality of service – has been shown to predict customers’ brand experience. However, the underlying mechanism of this association is unknown.
Ye Ben Haobin +3 more
semanticscholar +1 more source
A hotel’s servicescape – its design elements and quality of service – has been shown to predict customers’ brand experience. However, the underlying mechanism of this association is unknown.
Ye Ben Haobin +3 more
semanticscholar +1 more source
SAGE Open, 2021
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
semanticscholar +1 more source
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
semanticscholar +1 more source
The Dynamic Nature of Brand Experience
2019There is a need to conceptually link findings from specific experience areas and to generalize from them to overarching principles of experiences. Building on recent syntheses and conceptualizations, we contribute to this discussion and synthesis by proposing a framework that we think answers questions regarding the role of the brand in the customer ...
Österle, Benjamin Manuel +2 more
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For mobile applications, branding is experience
Communications of the ACM, 2005Mobile technology is everywhere---with new types of mobile devices appearing regularly. While branding of the devices themselves can draw upon a long history of product branding, the branding of mobile applications presents new questions and challenges.
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Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love
2023Abstract: Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love.
Ajitha Savarimuthu +2 more
openaire +2 more sources
2023
This chapter focuses on the construct of brand experience. It starts with an analysis of the origins of brand experience and the initial conceptualization and measurement developed in the literature. The chapter then moves onto further conceptualizations and measurements of brand experience, as well as the main sources, antecedents, and outcomes that ...
Lia Zarantonello, Daniela Andreini
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This chapter focuses on the construct of brand experience. It starts with an analysis of the origins of brand experience and the initial conceptualization and measurement developed in the literature. The chapter then moves onto further conceptualizations and measurements of brand experience, as well as the main sources, antecedents, and outcomes that ...
Lia Zarantonello, Daniela Andreini
openaire +1 more source