Results 311 to 320 of about 7,210,379 (342)

Harmonizing Brand Experience

This chapter analyses the pivotal role of sound in shaping the customer journey and elevating brand experiences. We explain the profound influence of auditory elements, in particular sound, music, silence, or noise, on consumer perception and behavior.
Mohamed Adel Abdelrazek, Marwa Tourky, William S. Harvey   +2 more
openaire   +1 more source

Branding the experience, experiencing the brand

The Business & Management Collection, 2009
openaire   +1 more source

Product Brand: User Automobile Brand Experiences in China

2021 2nd Asia-Pacific Conference on Image Processing, Electronics and Computers, 2021
openaire   +1 more source

Winning Consumers with Brand Experience: The Effect of Consumer’s Brand Experience Towards Consumer-Brand Relationship

Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023
openaire   +1 more source

How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation

Italian Journal of Marketing, 2021
Beichen Liang
semanticscholar   +1 more source

Holistic brand experiences and emotional branding

2020
openaire   +1 more source

Beyond technology acceptance: Brand relationships and online brand experience

Journal of Business Research, 2013
Cleopatra Veloutsou
exaly  

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Journal of Brand Management, 2012
Siv Skard
exaly  

The role of brand experience and affective commitment in determining brand loyalty

Journal of Brand Management, 2011
Oriol Iglesias, Joan Manuel Batista-Foguet   +1 more
exaly  

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Psychology and Marketing, 2020
Filipe Coelho, Cristela M Bairrada, Arnaldo Coelho   +2 more
exaly