Results 321 to 330 of about 7,210,379 (342)

Brand experience anatomy in retailing: An interpretive structural modeling approach

Journal of Retailing and Consumer Services, 2015
Imran Khan, Zillur Rahman
exaly  

The role of customer brand engagement and brand experience in online banking

International Journal of Bank Marketing, 2016
Imran Khan, Zillur Rahman, mobin fatma
exaly  

Brand engagement and experience in online services

Journal of Services Marketing, 2019
Imran Khan, Linda D Hollebeek, mobin fatma   +2 more
exaly  

Designing corporate brand experience in an online context: A qualitative insight

Journal of Business Research, 2014
Zalfa Laili Hamzah
exaly  

Messaging brand experience: Brand ethicality, brand trust, brand attitudes

Journal of Marketing Communications
Bülent Özsaçmacı, Tolga Dursun, Süleyman Çelik, Tamer Kiliç   +3 more
openaire   +1 more source

Impact of brand familiarity on brands experience dimensions for financial services brands

International Journal of Bank Marketing, 2017
Dhananjay Bapat
exaly  

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair, Reda Abdelfattah Mohammad   +1 more
openaire   +1 more source

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

Global Business Review, 2016
Dhananjay Bapat
exaly  

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Journal of Retailing and Consumer Services, 2018
Abhishek Dwivedi, Feisal Murshed
exaly  

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
exaly