Results 111 to 120 of about 2,348,712 (321)
Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses [PDF]
, 2008 Justin B. Craig +2 more
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Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
core
Journal of Business Economics and Management, 2017 Brand identity management and corporate social responsibility have increased importance in both managerial practice and academic research. However, only a small number of studies have examined how these strategic tools influence employees’ attitudes and ...
Rafael Bravo +3 more
doaj +1 more source
Convergent Block Coordinate Descent for Training Tikhonov Regularized Deep Neural Networks [PDF]
arXiv, 2017 By lifting the ReLU function into a higher dimensional space, we develop a smooth multi-convex formulation for training feed-forward deep neural networks (DNNs). This allows us to develop a block coordinate descent (BCD) training algorithm consisting of a sequence of numerically well-behaved convex optimizations. Using ideas from proximal point methods
arxiv
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
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Brand - Visual Identity - Brand Image - Purchasing Behavior
Journal of Architecture, Art & Humanistic Science, 2018 The world is currently in a state of intense competition to increase the financial and economic resources of each corporate "foundation" as a result of globalization and the huge technological development we are experiencing, which in turn removed ...
Ahmed Helmy
doaj +1 more source
Towards a theoretical framework on sensorial place brand identity
, 2019 The purpose of this paper is to propose a new framework on sensorial place brand identity.,This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity.,By ...
Clarinda Rodrigues +3 more
semanticscholar +1 more source
Branding the local church: reaching out or selling out? [PDF]
, 2006 For-profit organisations recognise the importance of a strong brand. The world all have brand values over $1 billion. A brand, a distinct image and idecompanies to differentiate themselves from their competition.
Dover, Graham
core
Annals of Applied Sport Science, 2018 Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust.
Mohammad Keshtidar +3 more
doaj
Identity Confirmation of a Branded, Fermented Cereal Product by UV Spectroscopy: A Feasibility Study Involving a Trappist Beer [PDF]
, 2010 Jittima Weeranantanaphan, Gérard Downey
openalex +1 more source