Results 111 to 120 of about 2,534,377 (245)

The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction

APMBA (Asia Pacific Management and Business Application), 2020
Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event,
Rini Safitri, Feri Dwi Riyanto, Indah Yuliana   +2 more
doaj  

Development of Factors for Measuring Brand Identity of Handicraft Brand for its Visual Identification

International Journal of Arts Architecture & Design
Handicraft and Bihar, has a brilliant and unique connection, which adorns its aura. With the concept of brand in recent times, the handicraft sector too, needs to match with the need of the time, which is crucial for its longevity and sustenance.
Prerna Narayan, Deepak Joshi
doaj   +1 more source

Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging. [PDF]

Addict Behav Rep, 2017
Webb H, Jones BM, McNeill K, Lim L, Frain AJ, O'Brien KJ, Skorich DP, Hoffmann P, Cruwys T.   +8 more
europepmc   +1 more source

From Brand Identity to Brand Loyalty [PDF]

Advances in Economics, Business and Management Research, 2021
Zhang Yankun, Lin Zhuoyun
openaire   +1 more source

CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]

Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra Vassileva
core  

Scrutiny of brand social identity perspective and its effect in brand loyalty development (case of study: Kaleh Dairy Products Company)

تحقیقات بازار یابی نوین, 2012
In recent years, discussion and scrutiny about brand has found especial place in science and university assembly and place in a realm of trade too.
Zohre shahrokh dehdashti, Mehdi Jafarzadeh kenari, Alireza Bahkshizadeh   +2 more
doaj  

Colour and Furniture Brand Identity: Exploring the Strategic Value of Brand’s Iconic Colour

BioResources
This research explores the intersection of colour marketing and brand identity, focusing on the role of iconic colour in furniture branding. A comprehensive framework for crafting a furniture brand’s iconic colour was developed, and structural equation ...
Tingli Tang, Yushu Chen
doaj   +2 more sources

Interpretive Structural Modeling of the Role of the Organizational Nature on Brand Identity in the Biological Industry (A Case Study of the Razi Institute). [PDF]

Arch Razi Inst
Kalvandi H, Rahchamani A, Abbasi J.
europepmc   +1 more source

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]

Front Nutr
Lyu M, Wang S, Zhang J.
europepmc   +1 more source

Environmental Health Practice: An Identity in Crisis. [PDF]

Int J Environ Res Public Health
Barnes J.
europepmc   +1 more source