Results 161 to 170 of about 2,348,712 (321)
CONSUMER IDENTITY AND IMPLICATIONS FOR THE BRAND [PDF]
In a consumer culture people no longer consume for merely functional satisfaction,but consumption becomes meaning-based, and brands are often used as symbolic resources for theconstruction and maintenance of identity.
Iacob Catoiu, Raluca Mihalcea
core
Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi
, 2015 Reaz Hafiz
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Identity approach of brand management: why invest in the brand identity
, 2018 Ідентичний підхід акцентує увагу на створенні уніфікованої вербальної, візуальної, аудіальної, чуттєвої та поведінкової ідентичності. Передбачається, що споживачі приписують компанії ідентичні характеристики, а люди формують образи компаній на основі загального досвіду компанії.
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Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 [PDF]
While historians and management students are familiar with the lore of how an internal memo at Procter & Gamble ‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies conceptualised and
Stefan Schwarzkopf
core
Creative Tourism In Destination Brand Identity
, 2015 Christian Stipanović, Elena Rudan
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Connecting Identity and Image of City Branding in Kota Tua (Old City) Jakarta [PDF]
, 2019 Rakhmat Hidayat +2 more
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Brand mergers: an analysis of consumer brand identity preferences
, 2011 Purpose- The purpose of this study is to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Design/methodology/approach - This study develops a typology of the alternative visual identity structures that may be assumed in the context of a brand merger by drawing on literature review and ...
Machado, J. C. +2 more
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