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Experiential retailing in cultural spaces: A case study of multisensory design in batik boutiques. [PDF]
F1000ResUstazah EN, Setijanti P, Hayati A.
europepmc +1 more source
The interplay of brand identification, satisfaction, and psychological well-being: a mediational role of positive WOM behavior in higher education. [PDF]
BMC PsycholAslan M, Aslan H.
europepmc +1 more source
Measures of Brand Loyalty [PDF]
Research Papers in Economics, 2009 Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage reduction in price from the existing price point, and the number or frequency of promotions within ...
Allender, William J. +3 more
openaire +4 more sources
Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb [PDF]
Journal of Travel Research, 2020 Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel
M. Mody, Lydia Hanks
semanticscholar +2 more sources
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Asia Pacific Journal of Marketing and Logistics, 2023
PurposeThe aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone users.
Byung-Ryul Bae, Sung-Eun Kim
semanticscholar +1 more source
PurposeThe aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone users.
Byung-Ryul Bae, Sung-Eun Kim
semanticscholar +1 more source
Journal of Product & Brand Management, 2022
Purpose This paper aims to critically review the most cited literature published from 2000 to 2020 in 24 top-ranked marketing journals on the three most studied branding concepts of the 21st century – brand equity, brand loyalty and brand image – to ...
D. Parris, Francisco Guzmán
semanticscholar +1 more source
Purpose This paper aims to critically review the most cited literature published from 2000 to 2020 in 24 top-ranked marketing journals on the three most studied branding concepts of the 21st century – brand equity, brand loyalty and brand image – to ...
D. Parris, Francisco Guzmán
semanticscholar +1 more source
Journal of Product & Brand Management, 2022
Purpose Authenticity has become increasingly dominant in business practices, particularly in branding and corporate social responsibility (CSR) activities, as consumers want it in all aspects of their lives. Thus, the purpose of this study is to examine
A. Safeer, Hancheng Liu
semanticscholar +1 more source
Purpose Authenticity has become increasingly dominant in business practices, particularly in branding and corporate social responsibility (CSR) activities, as consumers want it in all aspects of their lives. Thus, the purpose of this study is to examine
A. Safeer, Hancheng Liu
semanticscholar +1 more source
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Asia Pacific Journal of Marketing and Logistics, 2022PurposeThis study explores some central questions related to the connections between social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the mediating role of social media customer brand engagement (CBE) in the airline ...
Hasan Yousef Aljuhmani +3 more
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics, 2021
PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand ...
H. E. Akoğlu, O. Özbek
semanticscholar +1 more source
PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand ...
H. E. Akoğlu, O. Özbek
semanticscholar +1 more source
, 2020
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
Reham Shawky Ebrahim
semanticscholar +1 more source
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
Reham Shawky Ebrahim
semanticscholar +1 more source