Results 331 to 340 of about 822,221 (394)
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Journal of the Academy of Marketing Science, 1974
A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
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A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
openaire +2 more sources
Journal of Research in Interactive Marketing, 2021
PurposeThis study explores central questions related to the connections between brand interactivity and involvement on brand-related outcomes (brand trust and loyalty) through understanding the role played by customer brand engagement (CBE) through ...
Tariq Samarah +3 more
semanticscholar +1 more source
PurposeThis study explores central questions related to the connections between brand interactivity and involvement on brand-related outcomes (brand trust and loyalty) through understanding the role played by customer brand engagement (CBE) through ...
Tariq Samarah +3 more
semanticscholar +1 more source
An empirical examination of brand loyalty
Journal of Product & Brand Management, 2006PurposeThis article aims to measure relative attitude as a latent two‐dimensional second‐order factor and to investigate the relationship between relative attitude and repeat purchasing.Design/methodology/approachA conceptual model of attitude‐behaviour consistency and brand loyalty is proposed and empirically tested in the context of frequently ...
Jensen, Jan Møller, Hansen, Torben
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Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty
, 2021The service industry has become the driving force of economic development in recent years. With the current fierce competitive situation, competing businesses have continually provided a superior quality of service, and an excellent perceived brand image
S. Dam, Tri Cuong Dam
semanticscholar +1 more source
, 2021
To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal relationships among different factors i.e.
D. Jamshidi, Alireza Rousta
semanticscholar +1 more source
To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal relationships among different factors i.e.
D. Jamshidi, Alireza Rousta
semanticscholar +1 more source
International Journal of Advertising, 2020
Branded content marketing serves as an ongoing conversation between brands and consumers. Creating value-rich information that breaks through the noise and that can accelerate brand building has been a standing challenge for many brands.
Chen Lou, Quan Xie
semanticscholar +1 more source
Branded content marketing serves as an ongoing conversation between brands and consumers. Creating value-rich information that breaks through the noise and that can accelerate brand building has been a standing challenge for many brands.
Chen Lou, Quan Xie
semanticscholar +1 more source
Journal of Product & Brand Management, 2022
Purpose This study aims to investigate the relationships between customer perceptions of luxury companies’ brand pages (i.e. brand page value and self-expressive brands) and customers’ affective (i.e.
Sanga Song, Hye-young Kim
semanticscholar +1 more source
Purpose This study aims to investigate the relationships between customer perceptions of luxury companies’ brand pages (i.e. brand page value and self-expressive brands) and customers’ affective (i.e.
Sanga Song, Hye-young Kim
semanticscholar +1 more source
Brand trust and brand loyalty in mall shoppers
, 2020In today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers.
Sunil Atulkar
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Brand experience and brand loyalty: is it a matter of emotions?
Asia Pacific Journal of Marketing and Logistics, 2020PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion ...
R. Mostafa, Tamara Kasamani
semanticscholar +1 more source
celebrity endorsement brand extension brand loyalty [PDF]
Sinergie Italian Journal of Management, 2012 Obiettivo del paper : l’articolo si prefigge di indagare l’effetto che il celebrity fit (ossia la consonanza fra la marca e il personaggio famoso utilizzato nella comunicazione pubblicitaria a sostegno di tale brand) puo esercitare sulla fedelta dei consumatori nei confronti di una marca protagonista di un’estensione.
BUSACCA, BRUNO GIUSEPPE +1 more
openaire +3 more sources