Results 371 to 380 of about 822,221 (394)

Interpurchase Time and Brand Loyalty

Journal of Marketing Research, 1966
An important question in the theory of consumer behavior is how time elapsed between successive purchases affects the consumer's brand loyalty. This article attacks a commonly used method for studying this effect and presents an alternative procedure.
openaire   +2 more sources

Does program loyalty induce brand loyalty

International Journal of Business Innovation and Research, 2021
Amit Shrivastava, Yogesh Funde
openaire   +1 more source

Linking perceived price fairness, customer satisfaction, trust, and loyalty: A structural equation modeling of Facebook‐based e‐commerce in Bangladesh

Global Business and Organizational Excellence, 2022
Sajjad M Jasimuddin
exaly  

Brand Engagement and Brand Loyalty

2012
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement.
openaire   +1 more source

How smart experiences build service loyalty: The importance of consumer love for smart voice assistants

Psychology and Marketing, 2021
Blanca Hernández-ortega
exaly  

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

, 2021
Jinsoo Hwang, J. Choe, H. M. Kim, J. Kim
semanticscholar   +1 more source

Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot

Psychology and Marketing, 2021
Line Ricard, Lova Rajaobelina, Manon Arcand   +2 more
exaly  

Customer Loyalty to Bank Services: The Bibliometric Analysis

Virtual Economics, 2020
Yana Us, Tetyana Pimonenko, Oleksii Lyulyov   +2 more
exaly  

Towards green loyalty: driving from green perceived value, green satisfaction, and green trust

Sustainable Development, 2013
Yu-shan Chen
exaly  

Green indoor and outdoor environment as nature‐based solution and its role in increasing customer/employee mental health, well‐being, and loyalty

Business Strategy and the Environment, 2019
Sunghyup S Hyun, Heesup Han
exaly