Results 371 to 380 of about 1,566,855 (380)

Place branding (r)evolution: the management of the smart city’s brand

, 2020
Magdalena Grębosz-Krawczyk
semanticscholar   +1 more source

‘Branding in Action: Cases and Strategies for Profitable Brand Management’

Journal of Brand Management, 1994
openaire   +2 more sources

The Strategy of Managing Long-Run Brands for Korean circumstances: Brand Icon Strategy

Journal of Product Research, 2007
null 이형진, null 조영식
openaire   +2 more sources

Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets

, 2006
Sylvia M. Chan-Olmsted
semanticscholar   +1 more source

Managing the New Media: Tools for Brand Management in Social Media

, 2015
Adam J. Mills, E. Botha, Colin Campbell
semanticscholar   +1 more source

Nonprofit brand and managing nonprofit rebranding strategy

2021
Zoe Lee, Iain Davies
openaire   +1 more source

Media Branding: A Strategy to Align Values to Media Management?

2017
Siegert, Gabriele, Hangartner, Stefanie A   +1 more
openaire   +1 more source

Strategie brand managementu ve službách

2013
This thesis deals with the brand programmes functioning in the Czech Republic. The first part contains basic theoretical brand management grounds, marketing research and its plan creation. Furthermore there are analysed particular brand programmes on the European, national and regional level in the thesis. The following part is marketing research which
openaire   +1 more source

Strategie brand managementu ve službách

2011
Modern approaches to the theory of service. Specifics of brand management in services. Selection of the subject and product portfolio analysis of services. Proposal of strategy for the spread of selected brand product line services.
openaire   +1 more source

The Expression Strategy of Brand Package as a Execution of Design Management

Journal of Digital Design, 2008
openaire   +2 more sources