Results 301 to 310 of about 1,099,320 (331)
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International Journal of Bank Marketing, 2021
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
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PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
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Citizen brands: Corporate citizenship, trust and branding [PDF]
Journal of Brand Management, 2003 As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.
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The Influence of Brand Awareness on Brand Trust Through Brand Image [PDF]
SSRN Electronic Journal, 2015 The purpose of this study was to determine 1) relationship influences brand awareness on brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent.
Mohammad Fakhruddin Mudzakkir +1 more
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British Food Journal, 2022
PurposeThis study investigates the mediating role of service recovery between brand love (BL), brand trust (BT) and purchase intention in the context of food-delivery apps.Design/methodology/approachThis study follows a quantitative approach. The authors
L. Aureliano-Silva +3 more
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PurposeThis study investigates the mediating role of service recovery between brand love (BL), brand trust (BT) and purchase intention in the context of food-delivery apps.Design/methodology/approachThis study follows a quantitative approach. The authors
L. Aureliano-Silva +3 more
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Does brand trust matter to brand equity?
Journal of Product & Brand Management, 2005PurposeThe most recent literature on competitive advantage views brand equity as a relational market‐based asset because it arises from the relationships that consumers have with brands. Given the fact that trust is viewed as the corner‐stone, as well as one of the most desirable qualities in any relationship, the objective of this study is to analyze ...
Jose Luis Munuera-Alemán +1 more
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ANVESHAK-International Journal of Management, 2016
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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The analysis of brand trust in increasing brand loyalty
2020The number of local cosmetics in Indonesia has increased the business competition. Companies need to pay attention to customers’ loyalty to brand as it is an important aspect in dealing with competition. One of them is through brand trust. The purpose of this study is to obtain a description of brand trust, brand loyalty, and the influence of brand ...
Sumiyati +3 more
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JURNAL ILMIAH EKONOMI ISLAM, 2022
This study aims to determine the effect of halal labels, electronic word of mouth, and product quality on purchasing decisions mediated by brand image and brand trust on consumers who use safi skincare.
D. Gunawan
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This study aims to determine the effect of halal labels, electronic word of mouth, and product quality on purchasing decisions mediated by brand image and brand trust on consumers who use safi skincare.
D. Gunawan
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2017
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
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Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
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Virtual Brand Communities: Pathways to Brand Trust?
2016Little doubt exists about virtual brand communities (VBCs) strong impact on branding (e.g. Schau and Muniz 2002; Fournier and Lee 2009). Specifically, brand community identification, participation, and community commitment all empirically lead to brand loyalty and positive behavioural outcomes.
Kathy Keeling +2 more
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