Results 311 to 320 of about 1,099,320 (331)

Brand trust and brand extension acceptance: the relationship

Journal of Product & Brand Management, 2005
PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
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The nature of trust in brands: a psychosocial model

European Journal of Marketing, 2007
PurposeThe paper seeks to explore empirically the lived experience of trust in consumer brands and to develop a model focusing on functional and symbolic brands.Design/methodology/approachThe paper presents an exploratory, grounded theory approach and the study conducted in‐depth interviews.FindingsThe findings reveal that when consumers are facing ...
Elliott R, Yannopoulou N
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The Role of Brand Trust in Male Customers' Relationship to Luxury Brands

Psychological Reports, 2014
This study examined the role of brand trust in customers' luxury brand consumption behavior. Perceived value and brand satisfaction were presented within a framework as antecedents of brand trust, while brand loyalty and brand risk were presented as consequences.
Won-Moo Hur, Minsung Kim, Hanna Kim
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Brand Trust and Affect in the Luxury Brand–Customer Relationship

Social Behavior and Personality: an international journal, 2012
The influences of trust and affect on increasing likelihood to purchase luxury brands was examined. Because in most existing studies of luxury brand female customers have been targeted, in contrast a more comprehensive luxury brand loyalty building framework for male customers was demonstrated in this study.
Won-Moo Hur, Younghee Song, Minsung Kim
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Brand trust in an age without trust: expert opinions

Journal of Consumer Marketing, 2009
Purpose – The purpose of this paper is to identify the influences of mistrust and recommend actions that managers can take to insulate their brands in a climate of mistrust.Design/methodology/approach – Brand trust has been studied extensively on a micro level to assess a wide variety of influences that impact trust and the effective actions managers ...
Larry Chiagouris, Tara Lantieri
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Building value co-creation with social media marketing, brand trust, and brand loyalty

Journal of Retailing and Consumer Services, 2023
Muhammad Sohaib, Heesup Han
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The effects of downward line extension on brand trust and brand attachment [PDF]

Recherche et Applications en Marketing (English Edition), 2016
This research uses the theoretical framework of the brand–consumer relationship to shed new light on the impact on the brand of downward extension of the line. The results of two experiments show that the weaker the fit-quality between the downward extension and the brand on the one hand, and the more the consumer identifies with the brand on the ...
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Brand strategy for acute NHS trusts

Journal of Communication in Healthcare, 2009
AbstractSince January 2006 and the introduction of choice at the point of referral, marketing is increasingly recognised as an essential tool for survival in the new market for NHS patients and their choice of service provider. In March 2008, the Department of Health published a code of practice for the promotion of NHS funded services. In April 2008, '
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The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment

2014
Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention

VOLUNTAS - International Journal of Voluntary and Nonprofit Organizations, 2022
Yusuf Bilgin, Önder Kethüda
semanticscholar   +1 more source