Results 321 to 330 of about 1,099,320 (331)

The Importance of Brand Trust Online

2008
Hanna-kaisa, Ellonen, Horppu, Marianne, Blomqvist, Kirsimarja, Kuivalainen, Olli   +3 more
openaire   +3 more sources

Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand

Journal of Retailing and Consumer Services, 2022
Jedsada Wongsansukcharoen
semanticscholar   +1 more source

The impact of brand experience and brand trust on brand-self connection: a comparative analysis

2014
In the hypercompetitive markets, building consumer-brand relationships (CBR) is one of the most important critical successful factors to differentiate brands and to develop life time customer value. The paper studies the relationships among some selected brand equity drivers to sustain CBR competitive advantage.
RISITANO, Marcello, Romano, R., QUINTANO, Michele   +2 more
openaire   +3 more sources

How to Build Trust in the Brand: a Study of Factors that Affect Trusting in a Brand

International Research Journal of Marketing, 2014
openaire   +2 more sources

Branding Trust

2023
openaire   +1 more source

The Effect of The Firm's Product Recall on Brand Trust, Corporate Trust, Brand Loyalty and Brand Recommendation Intentions

Global Business Administration Review, 2015
null 노진경, null 범상규, null Song Kyun Seok   +2 more
openaire   +2 more sources

The role of brand experience, brand resonance and brand trust in luxury consumption

Journal of Retailing and Consumer Services, 2022
Rehan Husain, J. Paul, B. Koles
semanticscholar   +1 more source

"I forgive the brand because I trust it": Interplay of Brand Trust and Consumer Brand Identification in Influencing Brand Forgiveness

In the present study, we have explored the role of brand trust and consumer brand identification in evoking brand forgiveness when individuals are exposed to communications related to corporate social responsibility (CSR) wrongdoings. Grounded in attribution theory, we have developed and empirically tested a conceptual model to assess the effectiveness
openaire   +2 more sources

THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY

Global Marketing Conference Proceeding, 2014
Ursula Bougoure, Dominique Greer, Ben Smith   +2 more
openaire   +2 more sources

Effect of brand image and brand personality on brand loyalty with brand trust as a mediator

2020
Mohamed Yusuf Faridian Wirayat, Indira Rachmawati   +1 more
openaire   +2 more sources