Brands and Valuation Standards
Candidate Brand Equity Valuation: A Comparison of U.S. Presidential Candidates During the 2008 Primary Election Campaign
Brand Asset Valuator
Valuation of Brands and Intangibles
§ 2. On the origin of brand valuation
Brand Valuation Method and Process
Is Corporate Brand Valuation Possible?
Brand Valuation—How to Do It
§ 5. Models for brand valuation
Brand Valuation Methods and Providers
