Results 321 to 330 of about 14,283,040 (352)

Brand values and brand choice

2016
openaire   +1 more source

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

Brand Value

2015
openaire   +1 more source

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang
exaly  

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Brand Value

2016
openaire   +1 more source

‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’

, 1993
Jack Sutcliffe
semanticscholar   +1 more source

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Marketing science (Providence, R.I.), 2017
Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy   +3 more
semanticscholar   +1 more source