Results 331 to 340 of about 14,283,040 (352)

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Boonghee Yoo, Naveen Donthu, Sungho Lee
exaly  

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

, 2017
M. Harjoto, Jim Salas
semanticscholar   +1 more source

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Enrique P Becerra, Vishag Badrinarayanan
exaly  

Brand value co-creation in a digitalized world: An integrative framework and research implications

, 2016
V. Ramaswamy, K. Ozcan
semanticscholar   +1 more source

Brand passion: Antecedents and consequences

Journal of Business Research, 2013
Noël Albert, Pierre Valette-Florence
exaly  

Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain

, 2017
H. Winzar, Chris Baumann, W. Chu
semanticscholar   +1 more source

Brand relationships through brand reputation and brand tribalism

Journal of Business Research, 2009
Cleopatra Veloutsou
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Kevin Kam Fung So, Ceridwyn King, Fang Meng   +2 more
exaly  

Brand values versus brand personality

2016
openaire   +1 more source

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly