Results 131 to 140 of about 51,879 (277)

Barclaycard: Still the King of Pla$tic? [PDF]

This teaching case study looks at milestones in the UK credit card market. It then focuses on how a long-standing market leader maintains a position of advantage and develops its business in a fast-moving industry undergoing significant change. There are
Bernardo Batiz-Lazo, Nurdilek Hacialioglu   +1 more
core  

Waiting for a Release: The Expectation in Virtual Gaming Communities

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza, Márcia de Freitas Duarte, Felipe Gerhard, João Pedro Pessoa se Castro Pereira, João Victor Locio Silveira   +4 more
wiley   +1 more source

The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience. [PDF]

Behav Sci (Basel)
Beyari H, Hashem T.
europepmc   +1 more source

Looking into the Future of Retailing [PDF]

, 2009
Bray, Jeffery P.
core  

Consumer Behaviour towards Own Label: monitoring the Greek experience [PDF]

In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers.
Boutsouki, Christina, Masouti, Zafeiria, Zotos, Yorgos   +2 more
core   +1 more source

Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich   +3 more
wiley   +1 more source

Increasing competition, improving access, and lowering the cost of naloxone in California. [PDF]

Health Aff Sch
Estus E, Figueroa R, Lee H, Pegany V, Tefera L, Socal M.   +5 more
europepmc   +1 more source

Is it Time to Intentionally Improve the Satisfaction of Health Care Employees? [PDF]

Mayo Clin Proc Innov Qual Outcomes, 2023
Hunt TL, West CP, Leighton JA, Mueller PS.   +3 more
europepmc   +1 more source

Employers skill survey : case study - hospitality sector [PDF]

, 2000
Howe, Sally, Purcell, Kate, Richardson, Mike, Rowley, Gill, Shackleton, Ruth, Whiteley, Peter   +5 more
core  

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source