Results 241 to 250 of about 51,879 (277)

Mapping the Customer's Experience Through Brand Design

Design Management Review, 2009
Designing a winning and consistent identity is, of course, not a simple matter of a logo and a customized typeface. Identity encompasses all the myriad touch‐points that customers have with the brand, and the only way to be sure the result is more than just the sum of its parts is to have a brand strategy that resonates with company management, as well
Michael D'Esopo, Fabian Diaz
openaire   +1 more source

Customer Experience ist User Experience ist Brand Experience

2017
Im gegebenen Kontext sollen Moglichkeiten aufgezeigt werden, wie neue Marketingstrategien ein digitales Produkt von Beginn an als integralen Bestandteil der Unternehmenskommunikation betrachten, indem die User Experience zielgerichtet und im Zusammenspiel mit einer Marke gestaltet wird.
openaire   +1 more source

PENGARUH CUSTOMER EXPERIENCE DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY STARBUCKS BANDUNG

Journal of Accounting and Business Studies, 2020
Customer experience is all the experience which consumers get when buying or using a product or service. Good customer experience can affect customer loyalty. Another thing that can affect customer loyalty is brand image. Coffee shop is one of the business that prioritizes customer experience.
Adhika Tamadesha, Istiharini - -
openaire   +1 more source

Cultivating Emotional Branding Through Customer Experience Management

2018
Emotional branding promotes customer's long-lasting psychological attachment to a brand. Customer experiences with products and services trigger emotional responses. Therefore, customer experience management is imperative for generating pleasant emotions. Yet the delivery of customer experiences is viewed in a holistic manner.
Shivani Saini, Jagwinder Singh
openaire   +1 more source

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Journal of Interactive Marketing
This article examines how customer experiences in branded metaverse events influence brand equity through a two-step approach. In Study 1, the authors analyze textual data (N = 13,481) from event participants using topic modeling, revealing five key themes: community, utilitarian digital asset commerce, participation and socializing, hedonic gaming ...
Margherita Pagani, Lijun Xie
openaire   +1 more source

Co-management of brand identity and customer experiences

2008 9th International Conference on Computer-Aided Industrial Design and Conceptual Design, 2008
The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic. Evolving to a new dominant logic for marketing. One of the key foundational propositions of this logic is the customer as ?always being a co-creator of value? where ?the brand becomes the experience.
null Yiqing Yu, null Lili Yuan
openaire   +1 more source

Nexus among augmented reality, customer purchase intention, customer experience and customer brand relationship: Application on Vichy brand

MSA-Management Sciences Journal, 2023
Farah Emam Ahmed, Rawan Sameh Ali, Yasser Tawfik   +2 more
openaire   +1 more source

Customer experience, organisational culture and the employer brand

Journal of Brand Management, 2007
It has been little more than a decade since this journal published the fi rst recorded paper on the employer brand concept, fi rst originated by Simon Barrow and fi rst researched in partnership with Tim Ambler of the London Business School. In light of the subsequent evolution in employer brand management practice, the aim of this paper is to present ...
openaire   +1 more source

Co-Creation Experience of Customers and Brand Loyalty

SSRN Electronic Journal, 2017
The intent of this study is to investigate the relationship between co-creation experience and two-dimensional (attitudinal and behavioral) brand loyalty and to validate the six dimensional co-creation experience scale in the hotel and restaurant services business settings.
openaire   +1 more source

Exploring social media branded customer experience and engagement

Strategy & Leadership
Purpose This study draws insights from the consumer culture theory to explore the influence of social media branded content dimensions-self-identity, social bonding, aesthetics, humor, and utilitarian on customers’ brand engagement through sharing, likes, and comments.
Hayford Amegbe, Innocent Senyo Kwasi Acquah, Charles Hanu   +2 more
openaire   +1 more source