Results 251 to 260 of about 51,879 (277)

Building consumer-brand relationships for the customer experience management

2011
The aim of this paper is to analyze the customer experience in the consumer-brand relationships. Customer experience is considered as the set of all moments of interaction between an organization and a customer, in which physical, functional and emotional factors stimulate the senses of customers.
CANTONE L, RISITANO, Marcello
openaire   +2 more sources

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Journal of Business Research, 2021
Lara Penco
exaly  

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Si Shi, Yi Wang
exaly  

EVOS CASE ANALYSIS - Brand Strategy - Customer Experience

2020
Jakhongir Khajibaev, Khakimbaev Bakhrom, Akhrorbek Akbaraliev, Yakhyo Omonov, Fazliddinov Zavkiddin, Sadirdinov Shamshiddin, Yusupov Oybek   +6 more
openaire   +1 more source

Customer Engagement

Journal of Service Research, 2011
Roderick J Brodie, Linda D Hollebeek
exaly  

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of Service Research, 2010
Vikas Mittal, Doreen Pick
exaly  

Building brand trust through customers’ experiences

2017
openaire   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly