Results 261 to 270 of about 51,879 (277)

Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

International Journal of Information Management, 2010
Zhaohua Deng, Kwok Kee Wei
exaly  

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang
exaly  

The impact of virtual, augmented and mixed reality technologies on the customer experience

Journal of Business Research, 2019
Carlos Flavián, Sergio Ibáñez-Sánchez, Carlos Orús   +2 more
exaly  

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Journal of Business Research, 2015
Saudah Sofian, Parvaneh Saeidi
exaly  

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 2016
Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman   +2 more
exaly  

Customer engagement: the construct, antecedents, and consequences

Journal of the Academy of Marketing Science, 2016
Anita Pansari, V Kumar
exaly  

Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

2015
unknown ...
openaire   +1 more source

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of Retailing, 2009
A Parasuraman, Anne Roggeveen, Michael Tsiros   +2 more
exaly  

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of Marketing, 2022
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly