Pengaruh Brand Experience, Brand Trust, Customer Satisfaction Terhadap Brand Loyalty Produk Cimory
Over time, the company experienced intense business competition between companies. This competition is also experienced by consumer goods companies namely food and beverage companies, including fermented milk companies or yogurt. The company strives to carry out a marketing strategy to be able to deal with its competitors. Therefore, company management
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Web Services as Product Experience Augmenters and the Implications for Requirements Engineering: A Position Paper [PDF]
There is currently little insight into what requirement engineering for web services is and in which context it will be carried out. In this position paper, we investigate requirements engineering for a special kind of web services, namely web services ...
Eck, Pascal van, Wieringa, Roel
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ABSTRACT Aboriginal staff play a vital part in improving culturally safe and effective services and supports for Aboriginal people. Research on the Aboriginal workforce helps advance a culturally safe environment for workers and Aboriginal people accessing health and community services. This study aims to identify the barriers and enablers to workforce
F. Talbot +10 more
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Penelitian bertujuan untuk menguji peran brand distinctiveness, brand social benefit, memorable brand experience, brand attractiveness pada customer brand identification (CBI) pada kota semarang. Dalam penelitian ini mengambil responden para wisatawan yang berkunjung di kota Semarang sebagi populasi. Sedangkan metode pengambilan sampel dilakukan dengan
Aprillia Elly Kusumastuti +1 more
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Influence of store attributes on shopping intentions in factory outlet malls [PDF]
This paper examines the effect of eight types of consumer decision-making styles and shopping behaviour on future shopping intentions at factory outlet malls.
Good, Linda K., Wan Halim, Wan Zawiyah
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Regional Shopping Objectives in British Grocery Retail Transactions Using Segmented Topic Models
ABSTRACT Understanding the customer behaviours behind transactional data has high commercial value in the grocery retail industry. Customers generate millions of transactions every day, choosing and buying products to satisfy specific shopping needs.
Mariflor Vega Carrasco +4 more
wiley +1 more source
Portraying managerial dynamic capabilities : a case study in the fast-moving consumer goods industry [PDF]
This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of the firm and the industry. Managerial dynamic capabilities are
Kunc, Martin
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Between public service and market: Portraying the bifront university in a platformized world
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
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Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
How Fragrant are perfumes? A Micro Perspective from Middle East [PDF]
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled.
Babu, Febina +4 more
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