Results 51 to 60 of about 51,879 (277)

Can Hybrid Organisations Solve the Paradox of the Triple Bottom Line, and Does It Need Solving?

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how B Corp certification enables hybrid organisations to integrate competing institutional logics of market and social purpose. Through a two‐stage qualitative design combining cross‐sector interviews with B Corps and an in‐depth case study, with a total of 30 participants, we analyse how certification supports hybrid ...
Ruth Cherrington, Amanda Ayliffe, Danielle Farrow, Constantine Manolchev   +3 more
wiley   +1 more source

Meningkatkan Customer Engagement dengan Brand Experience dan Visual Brand Communication

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
This research aims to determine the analysis of increasing customer engagement with brand experience and visual brand communication (survey of Scarlett Whitening users in Tasikmalaya City, West Java). The method used in this research is causality through a survey approach. With a research sample of 100 Scarlett Whitening users in Tasikmalaya City, West
null Ramadhan Dwi Cahya, null Budhi Wahyu Fitriadi, null Depy Muhamad Pauzy   +2 more
openaire   +1 more source

Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective [PDF]

The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier’s perspective.
Christian Linder, Jennifer D. Chandler, Waldemar Pfoertsch   +2 more
core  

Services Branding Strategies: Using Corporate Branding to Market Educational Institutions [PDF]

, 2008
Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000).
Heaney, Joo-Gim, Heaney, Michael
core   +1 more source

Strategic Marketing Tensions in Sustainable Business Models: A Conceptual Approach Through Customer Value Propositions and Stewardship

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable business models (SBMs) inherently involve tensions, which are contradictory or misaligned demands that companies must consider simultaneously. However, there is a gap in the literature regarding the relevance and linkage of these tensions to strategic marketing considerations, including positioning, competitiveness, differentiation,
Päivi Petänen
wiley   +1 more source

The impact of labels on the competitiveness of the European food label supply chain [PDF]

, 2011
The report studies the impact of private labels on the competitiveness of the European food processing industry and investigates whether a system of producer indication may improve the functioning of the food supply chain.
Bergès-Sennou, Fabian, Bunte, Frank, de Winter, Mariet, Dobson, Paul, Enterprise And Industry, ., Juhász, Anikó, Monier Dilhan, Sylvette, Moro, Daniele, Sckokai, Paolo, Soregaroli, Claudio, Szajkowska, Anna, van Der Meulen, Bernd, van Galen, Michiel   +12 more
core   +2 more sources

Leadership and Sustainability in a Globalized World: Emerging Trends, Global Contexts, Key Challenges, and Effective Strategies

Business Strategy and the Environment, EarlyView.
ABSTRACT This systematic review analyzes 109 studies from top business journals, exploring the connection between leadership and sustainability, including key leadership styles, emerging trends, and challenges in integrating sustainability into organizational strategies and operations.
Muzhar Javed, Bilal. Bilal, Nacef Mouri, Muhammad Faisal   +3 more
wiley   +1 more source

Debranding in Fantasy Realms: Perceived Marketing Opportunities within the Virtual World [PDF]

, 2013
This paper discusses the application of the concept of debranding within immersive virtual environments. In particular the issue of the media richness and vividness of experience is considered in these experience realms that may not be conducive to ...
Bown, G Robin, Christidi, Sofia, Kear, Andrew   +2 more
core   +1 more source

Eco‐Innovation: Drivers and Obstacles for Agriculture Firms in a Developing Country

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable agriculture is becoming increasingly vital for food security and economic growth, particularly as the agricultural sector grapples with challenges posed by climate change. This study, grounded in the environmental innovation theory, resource‐based view, and dynamic capabilities approach, uses logistic and multinomial logistic ...
Nelyda Campos‐Requena, Diego Rivera, Francisco J. Fernández, Felipe Vásquez‐Lavin, Roberto D. Ponce Oliva   +4 more
wiley   +1 more source

vlogging communities, brand image, brand loyalty, message valence, customer experience

The Retail and Marketing Review, 2019
Customer experiences are replacing commoditized products and services as organizational differentiators. However, providing superior customer experiences is hampered by two concerns. Firstly, the experience construct remains an elusive concept and secondly, scholars postulate that organizations cannot deliver experiences.
Prof Laetitia Radder, Prof Marlé van Eyk, Evan Koekemoer   +2 more
openaire   +1 more source