Results 71 to 80 of about 51,879 (277)
Sociae Polites, 2017 Abstract: The development of department stores or known as malls is growing up significantly from yearsto years and making the tight competition in retail world in Indonesia. The entire malls attempt to winthe customers loyalty by using the appropriate marketing strategy for the targeted consumers.
Helen Helen, Emrus Emrus
openaire +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the economic consequences of Digital Technologies Disclosure (DTD), focusing on its impact on the cost of capital. The increasing significance of digital transformation in shaping corporate strategies and market perceptions motivates the study.
Hussein Mohsen Saber Ahmed +2 more
wiley +1 more source
DIFFERENCES IN U.S. CONSUMER PREFERENCES FOR CERTIFIED PORK CHOPS WHEN FACING BRANDED VS. NON-BRANDED CHOICES [PDF]
Consumers' preferences for credence attributes of a product may differ from each other, when facing the choices between branded and/or non-branded products. We test this hypothesis with conditional and mixed logit regression using data obtained by choice
Foster, Kenneth A. +3 more
core +1 more source
Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee +3 more
wiley +1 more source
The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty
Jurnal Ilmiah Manajemen KesatuanThe purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires.
Ilham Afiftama, Moechammad Nasir
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, 2018 Trademark law is guilty of overprotection. This overprotection pits both a company’s in-house attorneys against its own marketing professionals and the company itself against its most loyal customers.
Kiser, Jessica M.
core +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT This paper investigates how environmental certifications—specifically, formal environmental management systems (EMSs) (ISO 14001, EMAS), and consumer‐facing eco‐labels—influence firm financial performance. Using a dual approach that includes a bibliometric review and a systematic analysis of key studies, we identify key trends, theoretical ...
Alberto Citterio
wiley +1 more source
Experience Quality, Customer Brand Engagement, Brand Performance and Brand Loyalty to Purchase Intention [PDF]
Budapest International Research and Critics Institute (BIRCI-Journal), 2021 Clarita Tanzaretha, Rodhiah Rodhiah
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Business Strategy and the Environment, EarlyView.ABSTRACT The blue economy has emerged as a key sector for linking sustainability and innovation, yet existing research has largely overlooked how firms operationalize these processes in practice. This study addresses that gap by asking: How do Portuguese blue economy firms embed sustainability‐oriented innovation (SOI) into their strategies, and what ...
Jennifer Nicole Elston +2 more
wiley +1 more source
PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM [PDF]
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding.
Fleming, Euan M. +4 more
core +1 more source