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Developing a mobile application for gender-affirming voice training: A community-engaged approach. [PDF]
Laryngoscope Investig OtolaryngolAlter IL +6 more
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Tehran private hospitals-identifying and prioritizing factors affecting employer branding. [PDF]
J Educ Health PromotSaghari S +4 more
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The effects of emotional distress on attentional bias toward cigarette warnings according to smokers' anxiety levels. [PDF]
Front PsycholJung Y, Hwang JS, Lee JH.
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Conversational presentation mode increases credibility judgements during information search with ChatGPT. [PDF]
Sci RepAnderl C +6 more
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The Construction and Dynamics of Cultural Icons, 2021
This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the ...
F. Inklaar
semanticscholar +1 more source
This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the ...
F. Inklaar
semanticscholar +1 more source
2021
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
openaire +2 more sources
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
openaire +2 more sources
The economics of brands and branding
SSRN Electronic Journal, 2018Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are one of the few sources of differentiation between otherwise physically undifferentiated products. In this chapter we survey the literature on the role of consumer branding and brand preferences in driving consumer demand.
Jean-Pierre Dubé +3 more
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To Brand or Not to Brand: An Introduction to B2B Branding
2021Lead generation, marketing automation, performance marketing, or content AI are only a few of the recent developments that have re-shaped the face of B2B marketing. Perhaps even thus far that conventional elements such as branding have become obsolete?
Kirsten Juliet Ives, Vera Müllner
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Brands and Branding: Research Findings and Future Priorities
, 2006Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have.
Kevin Lane Keller, D. Lehmann
semanticscholar +1 more source