Results 331 to 340 of about 953,712 (378)

Synthesis of City Branding Literature (1988–2014) as a Research Domain

, 2016
The purpose of this study is to systematically review the city branding literature, organize the subject matters and draw a map of the development and change in the city branding research domain. As a result, city branding literature is categorized under
Senay Oğuztimur, Ulun Akturan
semanticscholar   +1 more source

The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

, 2017
This study aims to develop an ethical branding framework that determines whether a corporate brand’s functional and emotional values, that is, product, service quality, and perceived price (antecedents), influence ethical branding and, consequently ...
S. Alwi, Sulaiman M. Ali, B. Nguyen
semanticscholar   +1 more source

Geographies of brands and branding

Progress in Human Geography, 2009
This paper seeks to elucidate the geographies of brands and branding through interpreting their geographical entanglements. Focusing upon goods and services, it argues, first, that the object of the brand and the process of branding are geographical because they are entangled in inescapable spatial associations.
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Branding and Isomorphism: The Case of Higher Education

, 2016
Since the New Public Management movement began, public and nonprofit organizations have been adopting and adapting businesslike practices, including branding and marketing.
Daniel L. Fay, Staci M. Zavattaro
semanticscholar   +1 more source

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

, 2001
Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining.
J. Balmer
semanticscholar   +1 more source

Brand and Branding Geographies

Geography Compass, 2009
AbstractBrands and branding can sometimes seem pervasive. Yet, the geographies of brands and branding have been relatively neglected and under‐researched, especially in economic geography. The focus here is the historically longstanding and well‐established brands and branding of goods and services.
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Brands and Branding Geographies

Regional Studies, 2012
Brands and Branding Geographies, Andy Pike (Ed.), Edward Elgar, Cheltenham (2011). xvi + 384 pp. £89.95 (hbk). ISBN 978 1 84980 159 1.
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How Brands Become Icons: The Principles of Cultural Branding

, 2004
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons.
D. Holt
semanticscholar   +1 more source

Brand verbs: brand synonymity and brand leadership

Journal of Brand Management, 2018
Brand names have become verbs and entered in the consumer vocabulary, as doing words that are synonymous to consumer actions. Synonymity brands are observed to be prototypical and consumer-perceived brand leaders by planting a word not only in the consumer minds, but also in the lexicon. Corporate attorneys have ignored this fact by labeling such words
Siva M. Kumar, K. R. Jayasimha
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Re-branding brand genericide

Business Horizons, 2014
Abstract Genericide refers to situations where brands lose their legal protections due to the fact that their original name has become the generic term for a new category of products in the market that the brand first helped to create. Despite notorious instances of brands falling prey to this curse, marketing specialists—unlike lawyers—generally do ...
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