Results 351 to 360 of about 953,712 (378)

Exploring the Relationship between Employer Branding and Employee Retention

, 2016
Karnica Tanwar, A. Prasad
semanticscholar   +1 more source

Conclusions: Brands and Branding Geographies

2011
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
openaire   +3 more sources

From city marketing to city branding: Towards a theoretical framework for developing city brands

, 2004
Michalis Kavaratzis
semanticscholar   +1 more source

Determinants of brand performance: the role of internal branding

, 2018
Pramod Iyer, A. Davari, A. Paswan
semanticscholar   +1 more source

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

, 2003
Stephen Brown, R. Kozinets, John F. Sherry   +2 more
semanticscholar   +1 more source

Branding and Brand Management

2015
In the appearance of globalization and liberalization, both brand and branding have become essential parts of every competitive business firm. To become part of the competitive and ever-changing business world and to maintain the existing business image, business organizations have been continuously focusing upon introducing innovative branding ...
openaire   +1 more source

BRAND AND BRANDING STRATEGIES

RESEARCH IN PHYSICAL EDUCATION, SPORT AND HEALTH, 2020
openaire   +1 more source

Employer Branding Revisited

, 2016
K. Backhaus
semanticscholar   +1 more source

A model of destination branding: Integrating the concepts of the branding and destination image

, 2011
Hailin Qu, L. Kim, Holly Hyun‐jung Im
semanticscholar   +1 more source

City branding research and practice: An integrative review

Journal of Brand Management, 2016
A. Green, D. Grace, H. Perkins
semanticscholar   +1 more source