Results 361 to 370 of about 953,712 (378)

Organizing beyond organization: Branding, discourse, and communicative capitalism

, 2016
D. Mumby
semanticscholar   +1 more source

Branding and Brand Envy [PDF]

Social Marketing Quarterly, 1999
openaire   +1 more source

Brand knowledge, brand community and brand engagement

2021
Aisha Abuelmaatti, Dongmei Cao, Suraksha Gupta   +2 more
openaire   +2 more sources

Captivating company: dimensions of attractiveness in employer branding

, 2005
P. Berthon, M. Ewing, Li Lian Hah
semanticscholar   +1 more source

Branding and Brand Equity Models

2014
Tulin Erdem, Joffre Swait
openaire   +2 more sources

Rethinking place branding: Comprehensive brand development for cities and regions

, 2015
M. Kavaratzis, G. Warnaby, G. Ashworth
semanticscholar   +1 more source

City branding: An effective assertion of identity or a transitory marketing trick?

, 2005
M. Kavaratzis, G. Ashworth
semanticscholar   +1 more source

Branding, brand equity, and brand extensions

2008
openaire   +1 more source

Branding: Brand Management

2020
openaire   +1 more source

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +3 more sources