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Perencanaan Jumlah dan Lokasi Menara Base Transceiver Station (BTS) Baru Pada Telekomunikasi Seluler di Kabupaten Lumajang Menggunakan Metode Analytical Hierarchy Process-TOPSIS (AHP-TOPSIS) [PDF]

open access: yesJurnal Teknik ITS, 2015
Lahirnya teknologi baru seperti 4G LTE mendorong para operator untuk membangun infrastrur baru seperti menara BTS dalam rangka menghadapi persaingan antar operator.
Widyatmoko Widyatmoko   +1 more
doaj   +2 more sources

Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of A ands: A Case of Automobile in the U.S. Mark omobile in the U.S. Market

open access: yesAsia Marketing Journal, 2022
The aim of this paper is to expand upon previous research into the country of origin effect through the use of empirical data by formulating an analysis method which allows the measurement of the extent of country of origin effect by the proxy of K-pop ...
Yayu Yuan, Janghyuk Lee
doaj   +1 more source

Brand Ambassadors' Influence on Brand Image and Consumer Purchasing Decisions

open access: yesExpose, 2022
E-commerce has recently grown in popularity, particularly in Indonesia. Indonesia is the Southeast Asian country with the highest number of e-commerce visitors. Shopee and Tokopedia are currently the two largest e-commerce platforms in Indonesia.
Silvia Betrice Situmorang   +1 more
doaj   +1 more source

Labour of Love: Fan Labour, BTS, and South Korean Soft Power

open access: yesAsia Marketing Journal, 2021
With the steady rise in global popularity of the Korean music group BTS, the South Korean government and surrounding industries have swiftly begun utilizing their image and international recognition for specific nation branding purposes. While K-pop soft
Jasmine Proctor
doaj   +1 more source

The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation

open access: yesAsia Marketing Journal, 2021
This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ.
Sungho Lee   +3 more
doaj   +1 more source

Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects

open access: yesAsia Marketing Journal, 2021
This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity.
Kyunghee Bu, Whoe Whun Kim
doaj   +1 more source

“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020

open access: yesAsia Marketing Journal, 2021
In 2020, the unexpected pandemic scenario has led to a downfall of live concerts performances, after the government restriction for events and gatherings with a large number of people.
Cristina Freitas de Jesus
doaj   +1 more source

Registered report: Interactions between cancer stem cells and their niche govern metastatic colonization

open access: yeseLife, 2015
The Reproducibility Project: Cancer Biology seeks to address growing concerns about reproducibility in scientific research by replicating selected results from a substantial number of high-profile papers in the field of cancer biology published between ...
Francesca Incardona   +6 more
doaj   +1 more source

Participatory Culture: A Study On Bangtan Boys Fandom Indonesia

open access: yesKomunika, 2019
In the past few years, South Korean pop culture has become a global phenomenon. The sudden popularity of the culture commonly known as as Korean Wave or Hallyu.
Cendera Rizky Bangun
doaj   +1 more source

Comparison of the prognosis of four different treatment strategies for acute left malignant colonic obstruction: a systematic review and network meta-analysis

open access: yesWorld Journal of Emergency Surgery, 2021
Background There is controversy regarding the efficacy of different treatment strategies for acute left malignant colonic obstruction. This study investigated the 5-year overall survival (OS) and disease-free survival (DFS) of several treatment ...
Ling Tan   +8 more
doaj   +1 more source

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