Results 211 to 220 of about 3,172,840 (304)

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee   +2 more
wiley   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen   +4 more
wiley   +1 more source

Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley   +1 more source

An evaluation scale for the cultural value of heritage buildings. [PDF]

open access: yesPLoS One
Huang H   +3 more
europepmc   +1 more source

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