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Search Engine Optimization and Business Communication Instruction: Interviews With Experts
, 2020Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract ...
J. Sheffield
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An Updated and Expanded Nationwide Study of Business Communication Courses
, 2020This nationwide study of business communication instructors examined course delivery, course outlook, topics and depth of coverage, social media and technology coverage, diversity coverage, critical thinking, and accessibility. The outlook for the course
Farrokh Moshiri, P. Cardon
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Is There a Transnational Business Community?
International Sociology, 2002This article tries to answer two questions. The first is whether capitalist class formation is now taking place at a transnational level; the second is what regime of corporate governance was becoming dominant in the last quarter of the 20th century. The answers given are based on a comparison of the networks of interlocking directorates among the 176
Fennema, M., Caroll, W.K.
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Business and Professional Communication Quarterly, 2023
Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets ...
Peter W. Cardon +5 more
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Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets ...
Peter W. Cardon +5 more
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The Effectiveness of Business-to-Business Marketing Communications [PDF]
SSRN Electronic Journal, 2013 This paper would outline the importance of the management of business-to-business marketing communications in today’s challenge environment. Efficient business-to-business marketing communications requires understanding of the business-to-business marketing context.
Bruno Završnik +2 more
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Communicating for business resilience
Journal of Business Continuity & Emergency Planning, 2021Defining resilience has remained a challenge despite decades of research across multiple disciplines. This paper proposes that resilience can be better understood when examined through the framework of communication. Resilience is proposed to have three interconnected domains (community, organisation and individual) and two dimensions (physical and ...
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The International Encyclopedia of Strategic Communication, 2018
Clear communication in the professional world is a big deal. And we aren’t the only ones who think so. Many employers rank oral and written communication as top skills they look for in job applicants -even ranking them more important than technical or ...
B. Neff
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Clear communication in the professional world is a big deal. And we aren’t the only ones who think so. Many employers rank oral and written communication as top skills they look for in job applicants -even ranking them more important than technical or ...
B. Neff
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Social Media Acceptance and Usage by Business Communication Faculty
Business and Professional Communication Quarterly, 2018Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum.
Kayla N. Sapkota, Jim Vander Putten
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Business and Professional Communication Quarterly, 2019
This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated.
Stephanie G. Schartel Dunn, P. Lane
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This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated.
Stephanie G. Schartel Dunn, P. Lane
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Artificial Intelligence in Business Communication: A Snapshot
International Journal of Business Communication, 2018Despite artificial intelligence’s far-reaching influence in the financial reporting and other business domains, there is a surprising dearth of accessible descriptions about the assumptions underlying the software’s development along with an absence of ...
Jefrey S. Naidoo, R. Dulek
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