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Effectiveness of a Business Communication Course [PDF]

open access: possibleBusiness and Professional Communication Quarterly, 2014
This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course.
K. Sri Gayathridevi, R. Deepa
openaire   +2 more sources

The Effectiveness of Business-to-Business Marketing Communications [PDF]

open access: possibleSSRN Electronic Journal, 2013
This paper would outline the importance of the management of business-to-business marketing communications in today’s challenge environment. Efficient business-to-business marketing communications requires understanding of the business-to-business marketing context.
Bruno Završnik   +2 more
openaire   +1 more source

Effective Co-Authoring for Business Communication Academicians

The Bulletin of the Association for Business Communication, 1990
Beverly H. Nelson, Debbie D. DuFrene
openaire   +2 more sources

The effectiveness of communication channels in government and business communication

Information Polity, 2017
This study is based on the observation that the theoretical literature examining how government can improve the efficiency of its communication with business audiences has paid only limited attention to the technical (or formal) organization of the communicative process.
Anna Sanina   +3 more
openaire   +2 more sources

Impact of Business Communication on the Performance of Adult Trainees

, 2020
From the early time of edification, the evolving of communication is being always a cardinal factor for the reformation to build an association of the human race.
Stavros Kalogiannidis   +1 more
semanticscholar   +1 more source

Effective Business Communication for Women

Equal Opportunities International, 1989
Men and women develop different communication styles as a result of their varied sex role socialisation experiences. Communication between the sexes in the business environment is filled with misunderstandings, since men and women are not always aware of the difference in communication styles.
Brian H. Kleiner, Christine Mary Baytosh
openaire   +2 more sources

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