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Toward a model of business-to-business marketing communications effects
Industrial Marketing Management, 1997Abstract Inherent differences between business-to-business marketing and consumer marketing results in important differences in how marketing communications tools are processed and acted on by their targets. A model of business-to-business marketing communications effects should consider these differences and adequately explain both internal ...
David I. Gilliland, Wesley J. Johnston
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Artificial Intelligence in Business Communication: A Snapshot
International Journal of Business Communication, 2018Despite artificial intelligence’s far-reaching influence in the financial reporting and other business domains, there is a surprising dearth of accessible descriptions about the assumptions underlying the software’s development along with an absence of ...
Jefrey S. Naidoo, R. Dulek
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Effective Communication Practices for Implementing ERP for a Large Transportation Agency
, 2016State transportation agencies have implemented enterprise resource planning (ERP) for real-time access to financial and human resource information across divisions and districts.
Amy A. Kim +2 more
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Elements of Effective Communication
, 2015Communication is central to the success of human beings and organizations. The ability to effectively communicate at work, home and in life is probably one of the most important sets of skills a person needs.
V. Akilandeswari +3 more
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A Guide to Using Color Effectively in Business Communication
Business Communication Quarterly, 1997As colorprinters drop in price, business communicators will have an increas ing ability to use color. Judicious use of color can make documents attractive, professional, and effective. Unfortunately, poorly used color can seriously detractfrom a document.
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Effects of the Community Reinvestment Act on small business lending
Journal of Urban Affairs, 2020This study examines the effectiveness of the Community Reinvestment Act (CRA) in facilitating small business lending to lower-income neighborhoods.
Lei Ding, Hyojung Lee, Raphael W. Bostic
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NAVIGATING COMPLEXITIES: A REVIEW OF COMMUNICATION BARRIERS IN MULTINATIONAL ENERGY PROJECTS
International journal of applied research in social sciencesThis review paper examines the communication barriers encountered in multinational energy projects, focusing on the challenges posed by cultural differences, language barriers, and differing regulatory environments.
Gideon Oluseyi Daramola +3 more
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The Effect of Message Treatment On Feedback in Business Communication
The ABCA Journal of Business Communication, 1972This study of audience reception of four kinds of claim adjustment letters shows a significant difference in the reception of negatively and positively treated messages.
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International Journal of Frontline Research in Multidisciplinary Studies
In today's complex business environment, effective cross-functional team coordination is crucial for optimizing operations and achieving organizational goals.
Chikezie Paul-Mikki Ewim +4 more
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In today's complex business environment, effective cross-functional team coordination is crucial for optimizing operations and achieving organizational goals.
Chikezie Paul-Mikki Ewim +4 more
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The Effect of Improved Electronic Communications on Business Travel
IEEE Transactions on Engineering Writing and Speech, 1971Innovations in the field of point-to-point communications could have far-reaching economic and ecological consequences, such as replacing, for some, the journey to work. Improved long-range communication is unlikely, however, to make business trips unnecessary, given the nature of such trips at present and businessmen's feelings about them.
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