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Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication
2016For centuries, countless hours of research have been dedicated to explaining human behavior in decision-making situations. As early as the late nineteenth century, John Wannamaker, who opened America’s first shopping mall in 1876, said the following: “I know that half of my money spent in advertising is wasted, but I don’t know which is such a half ...
Kristina Kovac +2 more
openaire +2 more sources
Faculty Perceptions of Business Advisory Boards: The Challenge for Effective Communication
, 2011Kelly M. Kilcrease
semanticscholar +1 more source
Diagrams in Contracts: Fostering Understanding in Global Business Communication
IEEE Transactions on Professional Communication, 2017S. Passera +2 more
semanticscholar +1 more source
How to innovate business models for a circular bio‐economy?
Business Strategy and the Environment, 2021Mechthild Donner
exaly
Circular economy business models: The state of research and avenues ahead
Business Strategy and the Environment, 2020Marcos Ferasso +2 more
exaly
Business model innovation: Identifying foundations and trajectories
Business Strategy and the Environment, 2021Matthias Filser +2 more
exaly