Results 161 to 170 of about 228,030 (265)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

EXPLORING THE ENTREPRENEURIAL CULTURE AMONG FARMERS AND OPPORTUNITIES FOR APPLYING PRECISION FARMING IN THE DEVELOPMENT OF NEW BUSINESS MODELS

open access: yesJournal of Bio-Based Marketing
The digitization of European agriculture in the last few years has enabled precision farming to fulfill its potential in organizing the production and marketing of agricultural products.
Petar Borisov, Stefan Shilev
doaj  

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