ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Improving business performance through TPM method: The evidence from the production and processing of crude oil. [PDF]
Drewniak R, Drewniak Z.
europepmc +1 more source
Innovationglobally gains its speed day by day and is now seen as the key to progress anddevelopment. In recent years, innovation in firms has showed a necessity of individual innovativeness.This necessity of innovative individuals is seen asa significant
Feridun Duman, Sevcan Vardar
doaj
Complexity in a multinational enterprise's global supply chain and its international business performance: A bane or a boon? [PDF]
Sharma A, Kumar V, Borah SB, Adhikary A.
europepmc +1 more source
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
The Impact of Entrepreneurial Spirituality on Business Performance: Based on the Survey of Private Enterprise Executives in Fujian China. [PDF]
Lin H, Fang W, Wei G.
europepmc +1 more source
Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives
ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza +2 more
wiley +1 more source
A Multidimensional Study of Absorptive Capacity and Innovation Capacity and Their Impact on Business Performance. [PDF]
Sancho-Zamora R +3 more
europepmc +1 more source
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
The Effect of Corporate Governance and Transformational Leadership on Business Strategy and Business Performance Moderated by Government Policy. [PDF]
Willy M +3 more
europepmc +1 more source

