ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Impact of non-agricultural experience on new farmers' participation in e-commerce in China: A mediation analysis based on business conditions. [PDF]
Wu L, Yu H.
europepmc +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Study on policy adaptability of occupational injury insurance for employees of emerging business sectors in China. [PDF]
Du Q, Miao X, Cui X, Xu A, Qiao X.
europepmc +1 more source
Exploration of environmental governance in manufacturing enterprises under the central environmental supervision mechanism in China: a multidimensional empirical study based on double difference analysis. [PDF]
Liu H, Li S, Zhao H.
europepmc +1 more source
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
The multi-faceted effects of technology-driven productivity surge in the crop & livestock sector in Greece: Evidence from the FABLE Calculator. [PDF]
Koundouri P, Dellis K, Miziaki O.
europepmc +1 more source
Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives
ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza +2 more
wiley +1 more source
Evaluating long-term care insurance policies in China: an integrated analysis of policy instruments and PMC index model. [PDF]
Zhou J, Yao X, Tian L.
europepmc +1 more source
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source

