Results 261 to 270 of about 881,402 (302)

Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business Industries

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
Elena Cedrola, Loretta Battaglia
exaly   +3 more sources

Formation of Reputation in Business Markets

Journal of Business-to-Business Marketing, 2016
ABSTRACTPurpose: This study adopts a relational perspective on reputation. We investigate how relationship characteristics impact a customer’s judgment of supplier reputation. We include characteristics at both the interfirm and interpersonal levels, and we additionally link these characteristics to interfirm trust in order to explore similarities and ...
Chunyan Xie, Sven Haugland
exaly   +2 more sources

Measuring a Business School’s Reputation:

European Management Journal, 2002
Joep Cornelissen, Richard Thorpe
exaly   +2 more sources

BUSINESS NAME AND BUSINESS REPUTATION – USE AND ABUSE

MB University International Review, 2023
The paper explains the concept and importance of the business name and business reputation of the company. These two elements represent the most significant element of individualization of a company, by which the public and other companies are recognized in legal transactions and on the market. We analyzed and presented data from the official documents
Dragana Lazić, Sanja Stanković
openaire   +1 more source

Gossip and Reputation in Business Networks

European Sociological Review, 2010
In this article we examine the determinants of gossip in purchasing and supply management, where gossip is defined as talking about your business partner (in a negative way) to a third party. Although gossip is often conceived as mere small talk, we argue and show that gossip can be analysed and is being used as a rational response in the management of
Rooks, G., Tazelaar, F., Snijders, C.C.P.   +2 more
openaire   +5 more sources

Business reputation potential

Scientific and Technical Information Processing, 2009
The technologies for image, reputation, corporate semantics and analytics in the management of firms and companies are evaluated; intellectual analytical technologies for the reproduction and accumulation of reputation capital are examined.
openaire   +1 more source

Business Ethics and the Return on Reputation

Journal of Mass Media Ethics, 2012
“Business ethics” as an oxymoron is a joke that has been around a long time. The joke builds on the business philosophy centering on the all-consuming economic mission of the business and the assum...
openaire   +1 more source

The Concept of Reputation in Business History

Business History Review, 2013
Historical narratives have enriched, and can even do more to enhance, the concept of corporate reputation by deepening our understanding of how reputation changes over time and among different stakeholders. This literature review highlights this theme of reputation for two audiences—business historians and corporate reputation theorists. By showing how
openaire   +1 more source

Role and Significance of Business Reputation in Business [PDF]

Business Inform, 2013
The article considers the essence of business reputation from the point of view of entrepreneurs, clarifies its components and their interconnection. It studies a correlation between the "reputation" and "image" notions and also provides a comparative characteristic and differences between the firm's "image" and "authority" notions.
openaire  

A Reputation Mechanism for Business-to-Business Electronic Commerce That Accounts for Rater Credibility

Journal of Organizational Computing and Electronic Commerce, 2005
This article investigates whether source credibility theory can support reputation mechanisms in business-to-business (B2B) electronic commerce. In contrast to consumer electronic marketplaces, the raters in B2B communities are skilled and connected, necessitating a reputation mechanism to account for the relationship between the user and the rater. To
Martin A. Ekstrom, Hans C. Bjornsson, Clifford I. Nass   +2 more
openaire   +1 more source