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SSRN Electronic Journal, 2018
We document evidence that firms systematically increase specialized, locally targeted advertising following the firm being taken to trial in that given location, precisely following initiation of the suit. In particular, we use legal actions brought against publicly traded firms over the 20-year sample period that progress to trial between 1995 and ...
Lauren Cohen, Umit G. Gurun
openaire +1 more source
We document evidence that firms systematically increase specialized, locally targeted advertising following the firm being taken to trial in that given location, precisely following initiation of the suit. In particular, we use legal actions brought against publicly traded firms over the 20-year sample period that progress to trial between 1995 and ...
Lauren Cohen, Umit G. Gurun
openaire +1 more source
To buy or not to buy? The impulse buying dilemma in livestream shopping
Psychology & MarketingAbstractLivestream shopping can potentially contribute to impulse buying because this format's immediacy and interactive nature may induce viewers to make unplanned purchases. As a relatively new concept, livestream shopping is still being explored by retailers and consumers alike. Given its rapid rise in recent years, understanding this phenomenon and
Sandra Miranda +3 more
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Identifying emergence process of group panic buying behavior under the COVID-19 pandemic
Journal of Retailing and Consumer Services, 2022Tinggui Chen +2 more
exaly
The impact of time pressure on impulsive buying: The moderating role of consumption type
Tourism Management, 2022Yuanyuan Shi, Nan Xue, Xing Liu
exaly
To buy or not to buy, that is the question.
Hospitals & health networks, 1996Though people will always need hospital care, it isn't clear if managed care companies will always need to own hospitals. In fact, some executives now say that they can get the care they need at the price they want without the organization itself holding the deed.
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Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic
International Journal of Retail and Distribution Management, 2023Park Thaichon, Deepak Jaiswal
exaly

